Agent Knight Frank begins global marketing push
Battersea Power Station is to be offered for sale on the open market for the first time, in an attempt to drum up interest in rescuing the crumbling London icon.
Renovation of the grade-II* listed building is seen as key to the regeneration of the wider Nine Elms site beside the Thames, which will also be home to London’s new US Embassy.
Agent Knight Frank told the Evening Standard that it was taking out adverts around the world and expected offers of up to £500m.
The newspaper adverts will read: “The last major regeneration site in central London” and will appear in the Far East, Middle East, India, Russia, the US and Europe.
Stephan Miles-Brown, head of residential development, Knight Frank, said: “As one of the UK’s most recognisable landmarks, Knight Frank anticipates considerable interest in a scheme that is among the most exciting in the world today. BPS is as iconic as the Chrysler Building in New York or the Eiffel Tower and familiar to people who may have never even been to London.”
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